Digital Marketing 101 (Crash Course)
About Course
Digital marketing involves promoting products or services using digital channels like search engines, social media, email, and websites. It’s a broad field that includes strategies such as Search Engine Optimization (SEO) to improve website visibility, Content Marketing to engage audiences, Social Media Marketing to connect with customers, Pay-Per-Click (PPC) Advertising for targeted ads, and Email Marketing for direct communication. This guide introduces the basics of these strategies, explains how they work together, and provides practical tips for creating effective digital marketing campaigns. It’s ideal for beginners looking to understand the fundamentals of reaching and engaging online audiences.
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